If there’s one thing that brings a smile to everybody’s face, it’s the thought of trivia night. Great fun, great food, and great company – this is usually what most trivia nights boast, and organizing and promoting a successful one is no small feat.
From making sure that all the equipment is there to deciding on a time and place that will guarantee maximum turnout to handling all the promotions, hosting a trivia night will keep you on your feet! Of course, there are some tips and tricks to ensuring that all goes smoothly, including preparing ahead of time, testing all your equipment, and going all out on your marketing.
Here’s your step-by-step guide for hosting a successful trivia night:
1. Cover all the Details
First things first, it’s important to cover all the basics before you deep dive into the intricacies of your trivia night. This means deciding on things such as the date and time of the event, the location, the theme that you’re going to set, and even preparing a set of trivia night questions accordingly. If you’re having trouble brainstorming theme ideas, then you can reach out to potential attendees with a poll – either via email or your social media – or choose amongst popular themes such as historical events, pop culture, or even languages.
2. Gather your Equipment – and Prizes
With the details decided, it’s onto the logistics. To host a successful trivia night, you’ll need to prepare beforehand, and that entails arranging the required equipment. Basics for the equipment you’ll need include a scoreboard, sound system, projector, buzzers, and of course seating if your location doesn’t provide it. Not to forget, you’ll also need to gather prizes for the winning individuals. These could range from electronics to a meal at a local restaurant to a paid nearby getaway, among others.
3. Engage Influencer Partnerships
Once you’ve made all the arrangements, it’s on to marketing. After all, people are only going to show up for your trivia night if they hear about it. One of the best ways to market your trivia night event is to engage influencers. Whether you like it or not, influencers are running our world – they set trends for what people are wearing, what they’re eating, and where they’re going. Start by reaching out to influencers whose niche matches your trivia night theme or who are otherwise situated locally to ensure that the right audience is targeted.
With your selection shortlisted, you can then talk about terms. Make sure to offer a mutually beneficial arrangement. For instance, the influencer can agree to post about your event on their grid and stories in exchange for monetary compensation, free tickets to the event, payment in the form of products, or even a commission basis where every signup with their code earns them a small payment.
4. Embrace Print Marketing
There’s little else in the marketing world that is as good as the classic poster. If made right, posters grab attention, are easy to keep, and contain all the right information. To ensure that your poster is made right, you can simply head to PosterMyWall and check out their trivia night templates. With a wide range of designs to choose from – all easily editable and customizable thanks to PosterMyWall’s user-friendly interface – you can easily pick out posters and flyers that resonate with your event.
With your posters done, all that’s left is to put them up in places where they would come under the most eyes.
5. Run Effective Email Campaigns
Believe it or not, but people spend hours of their day sifting through their inboxes, and your spot there could make all the difference in how well your trivia night event does. To execute a successful email campaign, there are a couple of things that need to be kept in mind – the first of which is your subject line. The subject line is the first thing that your email recipients will see, and personalizing it by either adding their name or mentioning a limited-time offer will create urgency and lead to higher open rates. As for the actual email, make sure to add graphics, CTA’s, buttons linking to a sign-up or registration form, and a body that speaks to the reader.
6. Focus on Social Media Content
Of course, no marketing plan can be complete without social media. Whether it’s Instagram or TikTok, the purpose of your social media account is to create hype for your trivia night event. Give your audience access to behind-the-scenes tidbits, teasers on the theme and potential prizes, and even countdown stories on Instagram. Remember, the more attractive you make your event seem on social media, the higher your turnout. And if you’re worried about piecing together social media content, then you can simply use PosterMyWall templates to create marketing material for your event.
So, here’s your step-by-step guide on how you can host a successful trivia night. Just remember to make adjustments according to your event and audience, and you’ll be good to go.
