Around 1.13 billion websites exist worldwide, as per 2023 data, but only 18% are active. New websites are being designed daily to meet the ever-changing demands of the growing worldwide customer base.
With so many websites worldwide, getting lost in the crowd is common. Do you want your business’ website to be one of the lost ones, too? If not, you need to choose the best web design agency to integrate the latest trends and principles to make your traditional website appear more modern.
Logo Now, the leading agency for web design in melbourne, therefore understands the struggles of businesses trying to craft their name. With 12+ years in the industry, they help businesses stand out with excellent web designs. Let’s look at some of the best principles integrated into the modern website by Logo Now.
Top 10 Principles for Modern Website Design
A modern web design comprises certain principles that establish its credibility in the market. These include:
#1 – Navigation
Simple navigation is important not only for user experience but also for ranking on search engines. Around 38% of customers usually look at the layout and navigational links when visiting the website. Thus, they’re likely to leave when they need help finding the desired information while exploring the website. This will increase the bounce rate of the website. Thus, it is best to maintain a simple navigation bar and highlight and organise the important texts.
#2 – Visual hierarchy
Visual hierarchy refers to arranging all the elements of your website based on their order of importance. It is essential to pay attention to details concerning various elements of whitespace, colour, style, texture and font when arranging the components of the website. Maintaining visual hierarchy in modern websites helps to establish a focal point. You can store critical information around the focal point to attract visitors.
#3 – Responsive Design
Around 73.1% of marketers feel that customers leave a website because of its non-responsive design. It’s 2024, and your modern-day website should be responsive to almost all the devices your target audience will likely be active on. Thus, designing the website as per the optimization to different screen sizes like tablet, mobile, notebooks, laptops, and desktops can win the audience’s trust and increase website traffic.
#4 – Accessibility
Practising website accessibility in web design can help to increase traffic as the website will cater to the needs of people with disabilities, too. It is no longer ‘optional’ for businesses but a ‘must-have’. Prioritising website accessibility in design showcases the business’ commitment to inclusivity, thereby improving its online reputation. This can also help to boost brand advocacy and loyalty.
#5 – Mobile-Friendly Design
Most people are accessing and browsing websites through their website, considering how convenient they are. Studies have shown that 75% of the audience prefers mobile navigation. Thus, establishing a mobile-friendly web design will ensure the website loads easily and runs smoothly on your target audience’s smartphones. As a result, you will end up attracting a huge target audience.
#6 – Simplicity
Integrating simplicity in modern web design requires striking a balance between readability and usability. Businesses are focusing on clean and simple designs rather than using complicated and crowded templates for web design. After all, around 84.6% of folks prefer a clean website look rather than a crowded one. While maintaining simplicity in design, it is essential to add content wherever required to bring business value.
#7 – White Space
White space refers to the blank space present around the elements and content of the website. Utilising white space or negative space in web design can help highlight the website’s important content or elements. This versatile tool can play an important role in boosting user experience, thereby reducing the bounce rate for the website. Moreover, the strategic use of white space can also reflect brand personality and style.
#8 – Consistency
Design consistency is essential for the website to ensure easy navigation. Extra focus is laid upon consistency in website design to prevent the audience from getting distracted. Gone are the days when your target audience wanted to see too many videos, graphics or GIFs on your website. The modern-day audience wants a clean and consistent website that focuses on the content. Thus, modern-day web design is about balancing aesthetics and content representation.
#9 – Colours
Colours are one of the most powerful tools in website design as they can easily evoke different emotions and responses. While designing the website, choosing a colour palette that reflects your brand and the target audience you can relate to is important. The combination of colours can greatly influence customer behaviour, so use only five colours because it would appear cluttered. Since you’re catering to a modern audience, use colours that can increase engagement via the website.
#10 – Gestalt Principles
The Gestalt principle for web design is here to stay and focus on grouping the same elements, recognising the patterns and simplifying the complex images. Gestalt principle will be a huge part of modern website design for organising content in an easy-to-understand manner. Furthermore, it will also cater to the aesthetics, making the website eye-pleasing.
Conclusion
Starting and establishing your business in the competitive landscape is no less than a challenging task. If your prime focus is to drive an audience from the online business, you need to have a well-designed website.
Applying the latest trends and best principles to your website’s design can make your website user-friendly and everlasting. Thus, let experts at Logo Now handle it. They’ll provide holistic web design services without burning a hole in your pocket. Contact them to know how they’ll integrate the principles into your business’ website based on the industry you serve.
