Some people have mistakenly considered Pinterest to be a dead platform. The truth could not be farther from this. Pinterest remains one of the biggest social media platforms in the world. In terms of active global users, Pinterest is the 14th largest social media platform. It beats Twitter and Reddit to be in the top 15 apps.
According to statistics, Pinterest has 433 million monthly active users globally. Nearly 50% of the users on the picture-sharing platform have purchased a product after seeing a promoted pin. This brings marketers and business owners the excellent opportunity to make money through the app. Here are a few ways you can use Pinterest to make good money:
Build an Audience
Do you have a great amount of interest or profound knowledge of a certain topic? If you do, you can make it your niche and create a Pinterest account dedicated to that topic. Let us say you like cooking, start a Pinterest business account and post titbits, and small videos, and create cooking boards.
This allows you to build an audience of people interested in the same topic. After you have gained a good amount of followers, you can sell merch or other products to your audience.
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Promotions and Sponsorships
As discussed above, having an audience on Pinterest can open you to many opportunities. If you have good stats on the platform, brands and companies will reach out for promotions and sponsored content.
You can choose if the product/service resonates with your brand and promote it to your audience. Continuing with the previous example, if you run a Pinterest account dedicated to cooking you can sell baking and cooking utensils, kitchen appliances, and other equipment.
Affiliate Marketing
Alongside selling your services and promoting others, you can also become an affiliate marketer. This entails promoting products, companies, or services to your audience and making a small commission off every purchase made by using your code or link. For this, you will need good Pinterest stats and following.
Virtual Assistance
If you are good at managing a Pinterest account, you can offer your service as social media manager or virtual assistant. Many business owners and companies do not have the time or ability to manage their social media presence. This is where you come in. You can lend them your services and help manage their accounts for payment.
Monetize Your Skills
There are many great accounts on Pinterest dedicated to teaching skills like crocheting, painting, photography, etc. You can then market your skill on Pinterest and other platforms to monetize it. One of the biggest aspects of Pinterest is the visual experience it provides. The interface is highly interactive and user-friendly. That makes it the perfect app to learn a skill from
Create Content
If you want to become a content creator, Pinterest is a great platform to start on. If you notice the average social media user habits, you will notice how people like to consume content that is small and interactive. Pinterest provides the perfect platform for creating such content. This ensures excellent user engagement and success.
A Few Things to Keep In Mind
Here are a few key aspects to remember about earning through Pinterest
- Make sure the brands or companies you promote are relevant to your niche and resonate with your audience
- Before pitching your account to a potential collaborator, compile stats so you can exactly show why your account is a great fit for their product or service
- Don’t forget to spread the word about your account through other social media apps
All in All
Pinterest is a great tool to display your talents and make good money. It offers an interactive user interface and a space to put out excellent content. Follow our tips to make sure you can make good money through your Pinterest business account.
