Images have become an essential part of the web. Imagery is considered an important type of online content. Users prefer seeing image search to understand the relevancy of content. Businesses also tend to enhance their brand awareness and promote their products using images.
According to a rough estimate for 2022, there will be over 316 billion images in Google’s database, the most used search platform.
The number of online images is increasing with every passing day. Businesses that want more web exposure, drive website traffic, engage consumers, and compel them to make purchases must leverage imagery and make the most of it. There are multiple reasons why images can help businesses and brands witness unprecedented growth if used tactically.
The biggest reason behind the pivotal role of photos in business growth is the advent of the reverse image search method. This method uses an AI-based algorithm referred to as CBIR (Content-Based Image Retrieval) to find visually similar images online. Businesses seeking significant revenue growth can leverage it and make a targeted audience aware of their brand and products.
This article sheds some light on how image search is important for your business and brands. Read on to learn more.
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Enhanced Product Discovery
As mentioned earlier, image search can help businesses enhance the discovery of products they offer. Most online shoppers, especially young and tech-savvy ones, including millennials and Zoomers (belonging to Gen-Z), use the search by image method to find their desired merchandise online. This phenomenon is because they find it an easy and convenient method, as all they need to do is upload a picture of the product and find the required item. This helps them avoid the hassle of going through endless results. This phenomenon also helps them drive pre-qualified leads to their websites and make conversions easier.
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Easier Conversions
The reverse image search method makes it easier for customers to search for their desired merchandise and find the right seller quickly. The same is not possible with conventional methods, as consumers have to think about the right keywords to search for products they want to buy online. Hence, the reverse picture search method makes the journey from search to product discovery shorter and easier. This easier and shorter process also helps businesses convert pre-qualified leads into conversions. Thus, generating sales becomes easier for brands. Stats also show that products found through the reverse image search method had around 30% more conversions.
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Ability to Stand Out
We all know that the e-commerce market is highly saturated, with millions of online retailers competing against each other to sell their products. This e-commerce noise can act as a huge obstacle between consumers and sellers. A conventional web search to find a particular product results in hundreds of web pages offering similar products, which may divert consumers who may end up purchasing merchandise resembling merchandise from another seller. However, linking your product with an image search can help you stand out and reduce the e-commerce noise. This phenomenon helps consumers make a purchase decision without getting confused by other similar products.
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Ability to Enhance Customer Loyalty
Once a consumer finds your product online by performing a reverse image search, they purchase it. It will be easier for you to ensure customer retention by engaging consumers. You can urge them to subscribe to your email newsletter to get notifications about your new offerings. It will allow any business to notify consumers when they launch a new product. Moreover, enhanced trust can be a perfect way to ensure customer loyalty. Visual discovery urges users to build a trusted connection with a specific business and come back to purchase again. This trusted relationship will help you overcome multiple issues, like price sensitivity and e-commerce noise.
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Ability to Track Success
Image search performance could be an important metric for businesses to measure and track their success. It is easier to follow transactions made by consumers who found a business’ products by performing a search by image. Businesses can easily track it without a custom tool or search engine. Moreover, knowing the time when a consumer clicked on search results and the various styles that individual shoppers went through and made a purchase is not difficult for businesses when the reverse image search method is involved in the process. It can also help businesses figure out products and categories and get more conversions through image searches.
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Unprecedented Growth in Revenue
The most important benefit of the reverse image search method is an unprecedented growth in the revenue of businesses that use imagery to enhance brand awareness and promote products. Stats collected in the year 2020 showed that revenue generated by various businesses through visual search was around $6,700 million. This revenue is estimated to grow to $28,000 million by the year 2031. Hence, it is essential for businesses to use images tactically and make the most of visual search to ensure unprecedented growth in their revenue and generate a significant net profit out of it.
In the End
The reverse image search method is not only helpful for consumers but also beneficial for various businesses and brands. Businesses should be aware of the benefits they can get from visual search and try to make the most of it. We have discussed a few standout benefits here to help businesses and brands understand the importance of image search. Hopefully, you will find it useful!
