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Erratic Hour > Blog > Business > Why small businesses choose HubSpot Service Hub as a new help desk?
Business

Why small businesses choose HubSpot Service Hub as a new help desk?

Chris Miller
Last updated: 2024/03/21 at 10:43 PM
By Chris Miller 9 Min Read
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Many small businesses move to HubSpot Service Hub and HubSpot Migration services to make the transfer quick and efficient. Why do SMBs consider their customer service will boost success with the adoption of HubSpot? Let’s figure it out.

Table of Contents

Toggle
  • What is HubSpot Service Hub?
  • Who is HubSpot Service Hub for?
  • What’s the Value of a Service Hub?
  • Why do small businesses choose HubSpot?
    • #1 Integrated platform for customer relationship management
    • #2 Scalability and flexibility
    • #3 Enhanced customer experience and engagement
    • #4 Compliance and security features you need
    • #5 Cost-efficient and flexible pricing policy
    • #6 Rich integration capabilities
  • Why go to HubSpot Service Hub? 

What is HubSpot Service Hub?

HubSpot Service Hub is part of the HubSpot ecosystem and simplifies request management. This effective ticketing system with automation tools speeds up issue resolution, automates tasks, and helps compile knowledge bases. 

The chances you’re familiar with how help desk software works are high, but what makes HubSpot Service Hub different? Well, there are several distinguishing factors:

  1. HubSpot Service Hub integrates with HubSpot’s CRM platform, helps you manage customer interactions across marketing, sales, and service channels in one centralized system.
  2. HubSpot Service Hub offers customizable workflows to automate processes and ensure timely responses to customer inquiries.
  3. HubSpot Service Hub includes one unified conversational inbox that consolidates customer communications from various channels, such as email, chat, and social media.
  4. Service Hub includes tools for gathering customer feedback and measuring satisfaction levels.
  5. HubSpot Service Hub provides detailed reporting and analytics capabilities to track key performance metrics related to customer support, such as response times, resolution rates, and customer satisfaction scores.
Image Source: www.unmatched.agency

Who is HubSpot Service Hub for?

HubSpot Service Hub is the optimal solution for various industries, including marketing, real estate, professional services, manufacturing, education, technology, engineering, and construction services. Its adaptability is based on customizable features, positioning HubSpot Service Hub as a full-fledged customer platform tailored for business scaling. 

The most benefits from using HubSpot Service Hub can reap the small businesses, mid-sized companies, and enterprises.

  • Startups and small businesses can leverage HubSpot Service Hub to efficiently manage customer inquiries, streamline support processes, and build strong customer relationships without the need for extensive resources or infrastructure.
  • Mid-sized companies can benefit from the scalability and customization options offered by HubSpot Service Hub to meet the evolving needs of their growing customer base. Such businesses can leverage automation, knowledge base, and reporting to enhance their support operations.
  • SMEs can centralize and standardize their customer support processes across multiple teams, departments, and locations. They can provide omnichannel personalized support to their clients to improve the overall customer experience and drive customer loyalty.

What’s the Value of a Service Hub?

Many companies focusing on customer service see Service Hub as an essential tool. To provide excellent service, SMEs use Service Hub features to optimize and improve their service operations. These businesses can meet their needs efficiently thanks to the Service Hub values, including:

1) Centralized customer interactions: all communication channels and interactions with customers are placed in a single CRM.

2) Streamlines processes: set up workflows to automate routine tasks, ticket routing, and follow-up emails, as a result – save time and achieve customer satisfaction.

3) Self-service options: functionality such as the customer portal and knowledge base allow for reducing ticket flow and focusing on more complex issues.

4) Personalization of interaction with customers: multichannel messaging provides a holistic view of customer interactions and allows support teams to respond quickly by accessing all customer information and previous interactions. Moreover, the Feedback feature will enable companies to collect and analyze valuable customer information. 

5) Analytics and reporting: various reporting and analytics tools provide companies with the ability to track performance, make informed decisions, and optimize customer service operations.

Why do small businesses choose HubSpot?

Effective management of customer support interactions is paramount for businesses striving to deliver exceptional service experiences and foster long-term customer relationships. With the right customer service tool in place, you can boost efficiency, customer satisfaction, and drive sustainable growth. Now, let’s explore why the HubSpot Service Hub stands out as the preferred choice for many small businesses.

#1 Integrated platform for customer relationship management

HubSpot integrates customer data and collaboration between marketing, sales, and service teams. This help desk system provides companies with a centralized system for personalized and efficient customer service.

#2 Scalability and flexibility

HubSpot Service Hub is designed to meet the needs of businesses at different stages of development, providing scalable capabilities and flexible functionality. It allows companies to expand their service operations while maintaining quality and efficiency. HubSpot adapts to meet set business requirements and customer service data volumes.

#3 Enhanced customer experience and engagement

HubSpot Service Hub optimizes your support team’s performance and ensures quality customer service. These features enable businesses to provide prompt support, empower customers to use self-service and KB to find answers independently, and gather feedback to enhance support quality.

#4 Compliance and security features you need

HubSpot prioritizes data protection and security, complying with regulations such as GDPR and implementing industry best practices to safeguard customer data. The security program complies with industry practices such as single sign-on and encrypted messaging, OWASP Top 10, CIS, and Threat Intelligence. 

#5 Cost-efficient and flexible pricing policy

HubSpot is the perfect solution for businesses of all sizes. For startups, a specialized program offers up to 90% off HubSpot tools for the first three years. This means that startups can get access to powerful tools at a minimal cost, starting their journey to success.

HubSpot’s pricing plans are designed to meet the needs of businesses at different stages of development:

Pricing Plan Features Starting Price (per month per seat)
Free Tools Start crafting better customer experiences — for free $0
Free for up to 5 users. No credit card required.
Includes free marketing, sales, service, CMS, operations, and commerce tools
Starter Essential tools to put your customers first and deliver authentic service $15
Free tools with increased limits
Remove HubSpot branding from meeting scheduling and live chat
Simple ticket automation, conversation routing, email and in-app chat support
Professional Comprehensive help desk software to scale self-service and automation $90
Starter plan features plus customer portal, playbooks, service analytics, and customer feedback surveys
*Cost shown does not include the required, one-time Professional Onboarding for a fee of $1,500
Enterprise Most powerful help desk software for advanced control and flexibility $130
Professional plan features plus field-level permissions, conversation intelligence, admin notifications management, custom objects, and single sign-on
*Cost shown does not include the required, one-time Enterprise Onboarding for a fee of $3,500

#6 Rich integration capabilities

HubSpot integrates with more than 1,000 third-party tools across various categories, e.g.,  analytics, marketing, sales, publishing, eCommerce, communications. These integrations improve customer experience and streamline workflows.

Why go to HubSpot Service Hub? 

HubSpot Service Hub is a must-have for companies that prioritize customer service. It enables small businesses to deliver exceptional customer service through customizable solutions, numerous features, and personalized support. With its comprehensive suite of tools, the Service Hub empowers businesses to deliver exceptional customer experiences effortlessly.

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